An excerpt from “3 Proven Solutions to Gain Profitable Keywords.” A streamed recording of the full webinar is available free of charge to newsletter subscribers.

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The secret to discovering the right keywords for your pay per click (PPC) campaign can be a challenge, but it can be quite easy with the proper tools, explains Latitude Group’s Digital Insight Consultant Mark Johnson in this webinar. While it might take some trial and error, it’s best to arm your PPC arsenal with the words and phrases that are going to boost your traffic and create conversions.

If interested in learning more about Google’s keyword tool, search query reports, negative keywords and longtail suggestions then just click on the link above or below to access it.

You’ll also learn:

  • Mark’s thoughts on Google’s ban on PPC for gambling-related terms
  • How to get the most conversions for your bid cost
  • How the Google keyword tool evolved
  • The future of the PPC industry evolving in 2012

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Stay tuned to for more information about our next free webinar in December.



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