Poker Central and NBC Sports are renewing their content partnership to last through 2022. It’s a deal that offers major benefits for both parties. It’s also a deal that will some high level, high stakes poker tournaments in front of some pretty big worldwide audiences.
Under the terms of the deal, NBC Sports will continue airing Poker Central tournaments including The Super High Roller Bowl (SHRB), U.S. Poker Open and Poker Masters. The two organizations will also be developing new, as yet to be determined, content together for both NBC Sports and Poker Central.
Not surprisingly both parties were enthusiastic about the prospect of re-upping the partnership they began back in 2017. JR McCabe, Chief Business Officer of Poker Central crowed about the deal saying, “We want to continue to see our major tournaments and poker programming reach the greatest number of sports fans possible, globally. Renewing our partnership with NBC Sports will allow us to further engage with both our passionate poker fans, as well as those who are entertained by the sport.”
On the NBC side of the deal, Gary Quinn, Vice President, Programming & Owned Properties, NBC Sports was slightly more muted saying, “We’re excited to continue our partnership with Poker Central, which allows us to continue to engage with all poker fans, while also introducing the game to a wider audience.”
All told, this is a great opportunity for Poker Central to get their products and tournaments in front of a pretty significant worldwide audience and that’s nothing to scoff at in 2020.