Playtech Signs Up Major Spanish Land Operator
March 16, 2009 (InfoPowa News) — London-listed online gambling software developer Playtech plc has scored another important coup, signing up Casino Gran Madrid, one of the largest and most prestigious land-based gaming operators in Europe, as a licensee for its online casino and poker products.
Under the terms of the license agreement, Playtech will provide CGM with its casino platform and poker product, through its iPoker network, as the operator launches its online operations.
Mor Weizer, Chief Executive Officer of Playtech, said: "We are delighted to have secured this agreement with one of Europe's largest and most respected land-based operators. We expect this to be a significantly value accretive relationship, exemplifying our strategy to increase the number of regulated markets in which we operate."
Both parties are committed to meeting all the Spanish regulatory requirements, a Playtech spokesman stressed. CGM has already been working closely with Playtech's development and customer support teams to devise a suite of products tailored to meet the unique demands of CGM's players, offering a wide variety of games specifically designed to appeal to the gaming patterns of CGM's customer base.
Weizer continued: "We are pleased to add further regulated markets to our sphere of operations. Playtech's gaming platform is supported by a transparent and efficient management system which an increasing number of customers view as integral to their future business plans."
Jorge Casanova, Director of Information Systems of Casino Gran Madrid, commented: "Our agreement with Playtech strengthens CGM's leading position in the Spanish casino market. With our casino brand and games available online we are delighted to be leading gaming development in Spain through Playtech's innovative, secure and transparent system."
Industry analyst Collins Stewart described the deal as strengthening Playtech's credibility in a growing regional market. "The Madrid region is one of the leaders of Spain's online gambling regulation drive, meaning the deal also reinforces Playtech's strengthening regulated position," the company said.
Playtech plc is due to release its full-year results on Thursday this week, in what is anticipated to be a positive annual report.