Operators who are running on the Playtech platform are about to get a huge range of new bonus options for their players as the company launches a new feature called, Game-Specific Bonuses. It’s a big move that should help real-money gaming companies convert social players and other newbies.
Game-Specific Bonuses offers exactly what the name says and provides operators new degree of flexibility to promote their most popular games.
In a press release, Playtech’s VP of Operations, Shimon Akad described some of the advantages of the new feature:
We are thrilled to introduce these industry-leading features to market. They provide a level of flexibility that will help our valued operators to improve their marketing efforts tremendously and therefore increase their success and revenue.
We believe these features represent the future of how operators target customers and have already received very positive feedback from some of our larger licensees.
With new online gambling markets opening across the globe, and increasing numbers of social gamers discovering casino gaming, a heaping dose of flexibility could be just what the doctor ordered.
So far there’s no word on launch date for Game-Specific Bonuses.
Do you think flexible bonuses are a good strategy for conversion? Share your thoughts in the comments section below.