Pixel Tracking: What Affiliates Need To Know
The Pixel Tracking method is a way of monitoring how visitors who come to your website view your pages. This method provides the Webmaster with critical information on what viewers are responding too and analyses what pages they are loading.
Pixel tracking simply involves placing a small 1X1 image on selected pages you want to track and lets you see if visitors are loading that page.
Usually, the Pixel Tracking image is placed on the page at the end of the purchase or sign up page. This way affiliates can identify a conversion and they can match the information with the purchase information if it’s an ecommerce site.
Affiliates are better able to identify which marketing campaigns are more effective and which are converting to real money purchases. And the more data you have on your customers, the better your marketing campaigns can be targeted.
There are lots of programs that automate the pixel tracking process, but affiliates can do simple pixel tracking using the web site usage statistics tools.
The Fast, Easy Way to Create Pixel Tracking
First of all, create an image that is exactly 1X1 pixel, both height and weight. Then just color the pixel so that it’s the same color as the web site or you can make it transparent. Save the image as a PNG or GIF and give it an explanatory name so you can recognize the page the pixel is tracking.
Then upload the tracking pixel to your web server and place it in a folder where the other images are saved for you web site. Now open the page you want to add the pixel tracking to in a text or html editor.
It’s best to have a server that offers online editing so that you can do all the work there. If not, you can do it on your computer then upload the page to the server.
Now select a location on the page with the “body” tags of the pages code. Add the line “<img src=”img_dir/img_name.gif”>” without the quotes on the outside, with “img_dir” being the name of the directory folder that your image is saved in and “img_name.gif” being the name of the pixel image and its extension.
The rest is easy all you have to do is load up the page to you server if it’s on your computer.
For now on, every time the page is viewed, the pixel image will be loaded onto the page but the person viewing will not be able to see the pixel tracking. You can now improve and increase the viewing statistics of the image with the pixel tracking on your web site’s usage statistics.