When you start creating content for your affiliate website, one of the first questions you’ll probably ask is whether you should update your content. The simple and short answer is yes, and you have plenty of reasons for doing so. Updating your old content can help keep you relevant in search ranking results, but it’s…
Is content marketing and its associated social media and blog posts a form of advertising? The answer to that questions, according to a recent announcement from the UK Advertising Standards Authority, is a resounding "yes". Last year, the ASA issued a clarification for gambling operators titled, Application of CAP Code to marketing communications appearing on…
The American gaming industry has recovered immensely since the darkest days of covid lockdown brought shocking images of a deserted Las Vegas Strip to the world. Last week, the industry came one step closer to a full recovery with the Biden administration's decision to lift pre-travel covid testing for international travelers. The decision to lift…
Pay-per-click (PPC) advertising is one of the most popular forms of advertising for online gambling affiliates. But what does it mean, and do casino Google ads – and sports betting, for that matter – have to abide by different rules compared to other industries? We will answer both of these questions in this article... What…
Stake.com and Everton FC have announced what they are calling the team's "highest ever" front-of-jersey sponsorship deal. Team officials say that the deal is the biggest sponsorship in the team's 144-year history and marks a new era in improved revenue for the organization. Just exactly how big the "highest ever" sponsorship deal for the Everton…
If you’ve already taken the leap to start an online affiliate business, you’ll know all too well that generating stable revenues from your website or websites is easier said than done. Earnings can be tremendously volatile and depend on several factors such as how well your site is ranking month on month to whether there…
Caesars Entertainment is getting ready to spend some significant cash on its Atlantic City properties. Earlier this week, the gaming operator announced that it will be spending $200 million on renovations to its namesake AC property and another $200 million sprucing up the Atlantic City Harrah's and Tropicana. A big chunk of the $200 million…
When you start out in the online gambling affiliate space, you will come across several new terms such as CPA and PPC, hybrid and ranking content. Some of these terms will clearly be different, but with others, there can be similarities and crossovers with their meanings. Perhaps the most confusing term of them all is…
A baccarat dealer at the STRAT Hotel and Casino in Las Vegas is being accused of helping a player cheat the house back in June, 2020 in exchange for big tips. The dealer, Ying Yu, was arrested by Las Vegas Metro PD this week and charged with cheating in a gambling establishment and was released…
While the United States is experiencing a huge surge in regulated gambling, it's worth noting that unregulated gambling is still an issue for law enforcement in all 50 states. Earlier this week, a trio of Michigan residents were reminded of the costs of operating without a license when they were sentenced for their roles in…
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