One of the least surprising aspects of regulated sports betting in the United States is its popularity on college campuses. And while college students are an attractive demographic for operators, there are also some real ethical concerns about marketing to young adults, concerns that have made FanDuel CEO Amy Howe eschew marketing to college campuses…
Paddy Power is defending its advertising practices against the UK Advertising Standards Authority (ASA) in a dust up over the relationship between "stuffing up" and its relationship to problem gambling. The absurdity of the situation illustrates how little it takes for the ASA to take a complaint from the public seriously, and the lengths operators…
If you’re considering getting involved in affiliate marketing, you’ll probably have already started the initial phase of online research. And as you’ll quickly discover, there is a lot to learn – which can be daunting if you’re unfamiliar with how it all works. Don’t worry if you’re confused, though, because we’re here to help. This…
In the rush to bring regulated sports betting to the people of Colorado, the Colorado Division of Gaming cut corners and didn't vet operators as well as they should have. That's one of the conclusions drawn by the Colorado Office of the State Auditor in a scathing report released earlier this week. According to the…
When you start creating content for your affiliate website, one of the first questions you’ll probably ask is whether you should update your content. The simple and short answer is yes, and you have plenty of reasons for doing so. Updating your old content can help keep you relevant in search ranking results, but it’s…
Is content marketing and its associated social media and blog posts a form of advertising? The answer to that questions, according to a recent announcement from the UK Advertising Standards Authority, is a resounding "yes". Last year, the ASA issued a clarification for gambling operators titled, Application of CAP Code to marketing communications appearing on…
The American gaming industry has recovered immensely since the darkest days of covid lockdown brought shocking images of a deserted Las Vegas Strip to the world. Last week, the industry came one step closer to a full recovery with the Biden administration's decision to lift pre-travel covid testing for international travelers. The decision to lift…
Pay-per-click (PPC) advertising is one of the most popular forms of advertising for online gambling affiliates. But what does it mean, and do casino Google ads – and sports betting, for that matter – have to abide by different rules compared to other industries? We will answer both of these questions in this article... What…
Stake.com and Everton FC have announced what they are calling the team's "highest ever" front-of-jersey sponsorship deal. Team officials say that the deal is the biggest sponsorship in the team's 144-year history and marks a new era in improved revenue for the organization. Just exactly how big the "highest ever" sponsorship deal for the Everton…
If you’ve already taken the leap to start an online affiliate business, you’ll know all too well that generating stable revenues from your website or websites is easier said than done. Earnings can be tremendously volatile and depend on several factors such as how well your site is ranking month on month to whether there…
News in the iGaming and Sports Betting affiliate world moves fast.
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