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10 Tips for Call to Action Optimization

Optimizing your calls to action is this one thing that can bring you big results with a relatively small investment. Here's what you can do, based on some landing page examples. ... Read more
 

PayPal Heading Back to the American iGaming Business

Paypal is heading back to the US online gambling market. That's huge news for the country's budding igaming industry and is being described by some sources as a, "game changer." ... Read more
 

7 Elements Every Online Casino Should Have Before You Promote

How can affiliates find really great online casinos to promote to their players? Look for these seven elements and you'll be off to a great start. ... Read more
 

Why Search Still Drives the Highest-Intent Players

Search engines are still the main tool people use to find relevant content, products, and basically anything else that's of interest to them at the moment. ... Read more
 

5 Deadly Mistakes That Smart Marketers Make

Online marketing is a game of numbers. But this mindset, although not entirely wrong, creates a lot of problems. For instance, even the brightest marketers do these mistakes. ... Read more
 

What Impact Will the UK's Point of Consumption Tax Have on Bookies?

The UK's new point of consumption tax on sports bets is going to have a big impact on affiliates and operators alike. Here are a few thoughts to consider before the POTC fires up. ... Read more
 

How the Point of Consumption Tax Changes the Affiliate Marketing Game

The UK's Point of Consumption Tax on online gambling transactions is a burden operators will be hoisting on their affiliate partners. Here are a few tips for staying ahead of the PCT revenue meltdown. ... Read more
 

Keep Your Eyes on the Prize When Selling a Website

Selling a website to the highest bidder is a dream shared by just about every casino affiliate on the planet. If you’re lucky enough to be in the seller’s seat, here are some tips to keep in mind. ... Read more
 

Q&A with Joshua Chan: LCB Acquires GamesandCasino.com

We interviewed Joshua Chan, owner of LatestCasinoBonuses, on the acquisition of Games and Casino and their plans for the future. ... Read more
 

Pixel Tracking: What It Is and Why It's Time To Get On Board

From a technical point of view, pixel tracking is the simplest way to keep track of how many users visit a certain webpage. ... Read more
 
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