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10 Easy Ways to Increase Website Conversion Rate

Your website conversion rate is one of the few parameters that truly matter for your marketing effectiveness and overall profits. In fact, working on improving your conversion rate is something that always pays off. ... Read more

Google AdWords New Features: The Things to Know

Quite recently, Google made some changes in AdWords by adding new features and improving the existing ones. Here's a breakdown of what's been going on. ... Read more

Google Rolls Out Panda 4.0 and Payday Loan 2.0

Google has rolled out two major algorithm updates, Panda 4.0 and Payday Loan 2.0. The twin updates weren't exactly a surprise, but their positive impact on some sites was definitely unexpected. ... Read more

Pros & Cons of In-House Social Media Marketing

Social media marketing campaigns usually require outside help, but what are the advantages of bringing it in-house? Here are a few reasons why you might want to cut that SMM agency loose. ... Read more

Top Casino Game Companies

Casino game revenue is the lifeblood of the gambling affiliate business. Here are a few of the top casino game providers that can really be counted on. ... Read more

Why Native Advertising Won't Survive ... According to Some

Native advertising has been a hot topic for the past year, and it continues to make the headlines this year as well. There's a particular opinion circulating around that native advertising will soon see its demise. ... Read more

Best Overall Affiliates from the iGB Shortlist 2014

iGB's shortlist for the best overall affiliate brings together the top names in the industry. Here is a look at the all-stars competing for this year's honor. ... Read more

Ad Viewability Standards to Keep Ad Costs in Check

Ad viewability has been a thorn in web advertisers' sides for a very long time. But thanks to some new viewability standards, the industry will be operating from the same playbook. ... Read more

Good Reactions to Facebook's Algorithm Change

Back in January of 2014, Facebook decided to reduce the amount of reach that a typical fanpage / brand page could hope for. Here's what to do about it. ... Read more

Static vs Dynamic Facebook Advertising: Which One's Better?

Deciding between dynamic and static Facebook advertising is a big decision for casino affiliates looking to make a social splash. Here are a few pros and cons of each format. ... Read more
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