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What Can Co-Occurrence Analysis Do for Your Content?

Co-Occurrence Analysis can breathe new life into your keyword and content strategies. Here are a few basic facts you need to know about this fascinating analytic approach. ... Read more

4 AdWords Mistakes That Kill Your CTR

Click Through Rate (CTR) is undoubtedly one of the most important metrics for any AdWords account and campaign. ... Read more

'Right to Be Forgotten' Crashes Head On with Reality

The right to be forgotten is a new one for EU citizens and a tricky one for Google to enforce. Here are a few of the road bumps that prove being forgotten is easier said than done. ... Read more

Why Do Live Dealer Sites Matter?

Live dealer gambling is making a huge impression on players and affiliates alike. Here are a few things you've got to love about this growing corner of the industry. ... Read more

How to Beef Up Your Social Media Advertising Presence

For many casino affiliates, establishing a meaningful (read: profitable) presence on social media has turned into the the web equivalent of hunting white whales. ... Read more

How to Make Your Content More Shareable (And Why)

Producing new content regularly is only one half of the content marketing puzzle. In fact, if you want to make content a true marketing tool and drive new leads through it, you will have to do a lot more. ... Read more

UK Online Gambling Market in Full Boom

The UK online gambling market is booming, but the party won't last forever. Come autumn, a new tax looks to throw water on the good times. ... Read more

SEO News & Google Updates - June 2014

June's SEO news included plenty of blowback from the Panda 4.0 roll out. Google, it seems, is not kidding about cracking down on thin, spammy content. ... Read more

What Does Panda 4.0 Mean for Casino Affiliates?

Panda 4.0's winners and losers provide a treasure trove of information about what Google is looking for these days. Here's what gambling affiliates should know about the latest Panda update. ... Read more

Unique Value Proposition vs. Your Landing Page Conversions - How to Handle it Properly

Less than 10 seconds is often what it takes for the average visitor to decide that they want to leave your landing page. This isn't good news for affiliates, or marketers in general. ... Read more
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