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Paddy Power pushes the boundaries and use YouTube as a great way of generating hundreds of thousands of views. Hitting the audience at the right time with the right content is key and the way Paddy Power use topical news to piggy back traffic is pure genius.

It is, “Sail close to the wind type stuff” but, hey, with these traffic levels and views who can blame them?

1. Ryan Giggs Named in Imogen Thomas Twitter Row

Behind the Scenes as Imogen Thomas lands a gig with Metro

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