Online Poker Brands on the Forefront
888 already has a big-time footprint in the UK and Europe and now they’re setting their sites on the good old U-S-of-A.
American players were pretty friendly with 888 before the Unlawful Internet Gambling Enforcement Act (UIGEA) shut down the good times back in 2006. The company wisely pulled out of the market and focused its gaze elsewhere (building up some pretty decent market share along the way).
Once the DOJ cleared the decks for regulated poker, 888 dove in with both feet by partnering up with Caesars Interactive to provide online services in regulated US markets.
Not to be outdone by their own success, 888 is applying for a New Jersey online gaming license of their own. 888 officials aren’t calling this a conflict of interest and, so far, none of their licensees are either. With so many good deals lining up, 888 will definitely be a player in the US market.