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What is Predictive Lifetime Value?

Predictive lifetime value is a valuable metric that can help casino affiliates spend their marketing dollars as efficiently as possible. Here's a quick primer on this up-and-coming marketing technique. ... Read more

5 Ad Campaigns Gone Wrong

As marketers, we always try to come up with creative campaigns that would give us this additional edge over the competition. But sometimes, this just doesn't work out. ... Read more

Facebook vs. Google Ads: A Head-to-Head Comparison

Both platforms have their merits. At the end of the day, a blended strategy is probably the best approach when you’re first getting started. ... Read more

St. Patrick's Day Affiliate Promotions and Special Offers

St. Patrick's Day gives casino affiliates a chance to partake in the luck of the Irish. Here are a few promos to help you find the pot of gold at the end of the rainbow. ... Read more

Using Big Data Without Running Into Big Headaches

Big data is playing an increasing role in marketing strategy development but using it can pretty complicated. Here are a few strategies for taking the headaches out of big data. ... Read more

Are Operators Posing as Affiliates for Link Juice?

Are some operators posing as affiliates to boost their SEO efforts. And if that's really happening, is it any of your business? ... Read more

Affiliate Window Boots Bad Publishers

Affiliate Window has kicked 154 publishers to the curb for T&C violations. It's yet another sign that black hat techniques are not a good deal. ... Read more

Getting a Positive ROI on Media Buys

Getting a positive ROI from a big ad buy is all about knowing demographics and finding the right platform. Here are a few tips to help you the maximum cash back from your media buying investment. ... Read more

3 Surprising Benefits Of Retargeting

Retargeting has been with us for a while now, and some of the early adopters have quite the experience under their belts already. ... Read more

Stay Ahead of 'Eye-Tracking Blindness'

Is eye-tracking blindness rendering your on-page advertising ineffective? Here are few tips for staying ahead of this perennial online advertising challenge. ... Read more
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