It's reported that by 2015, companies will spend close to $17 million on Big Data technologies. Apart from the fact that the number is stunning on its own, what it means for us is that Big Data has made its presence in the online world. ... Read more

Retargeting has truly taken over the advertising space ever since it was first introduced by Google as part of the AdWords platform. ... Read more

Predictive lifetime value is a valuable metric that can help casino affiliates spend their marketing dollars as efficiently as possible. Here's a quick primer on this up-and-coming marketing technique. ... Read more

As marketers, we always try to come up with creative campaigns that would give us this additional edge over the competition. But sometimes, this just doesn't work out. ... Read more

Both platforms have their merits. At the end of the day, a blended strategy is probably the best approach when you’re first getting started. ... Read more

St. Patrick's Day gives casino affiliates a chance to partake in the luck of the Irish. Here are a few promos to help you find the pot of gold at the end of the rainbow. ... Read more

Big data is playing an increasing role in marketing strategy development but using it can pretty complicated. Here are a few strategies for taking the headaches out of big data. ... Read more

Are some operators posing as affiliates to boost their SEO efforts. And if that's really happening, is it any of your business? ... Read more

Affiliate Window has kicked 154 publishers to the curb for T&C violations. It's yet another sign that black hat techniques are not a good deal. ... Read more

Getting a positive ROI from a big ad buy is all about knowing demographics and finding the right platform. Here are a few tips to help you the maximum cash back from your media buying investment. ... Read more