One of the common mistakes that advertisers make when launching a new campaign is focusing only on getting the cheapest clicks possible, and as many of them as possible. ... Read more

The FIFA World Cup is almost here. The craze starts on June 12 and will go on for over a month, concluding on July 13. Here's how to capitalize on it. ... Read more

There's a new pool of generic top-level domain names (gTLDs) being added to the world wide web. This will be done gradually throughout the year, and it presents both some great opportunities, but also some serious threats. ... Read more

Does customer service impact your bottom line? The answer to that question is an emphatic, "yes," and we've got the stats to back that proposition ... Read more

Looking for ways to earn more money on, and off, the web? Here are 20 tips for adding to your revenue stream. ... Read more

Your website conversion rate is one of the few parameters that truly matter for your marketing effectiveness and overall profits. In fact, working on improving your conversion rate is something that always pays off. ... Read more

Quite recently, Google made some changes in AdWords by adding new features and improving the existing ones. Here's a breakdown of what's been going on. ... Read more

Ad viewability has been a thorn in web advertisers' sides for a very long time. But thanks to some new viewability standards, the industry will be operating from the same playbook. ... Read more

Like most things in online marketing, native advertising is a somewhat old concept that's been re-designed and given a new name recently. ... Read more

Directing your site visitors to website dead ends is never a great idea. Here are a few tips for keeping customers flowing towards conversion. ... Read more