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Ad Viewability Standards to Keep Ad Costs in Check

Ad viewability has been a thorn in web advertisers' sides for a very long time. But thanks to some new viewability standards, the industry will be operating from the same playbook. ... Read more
 

Native Ads and Casino Affiliate Marketing

Like most things in online marketing, native advertising is a somewhat old concept that's been re-designed and given a new name recently. ... Read more
 

Website Dead Ends and How to Fix Them

Directing your site visitors to website dead ends is never a great idea. Here are a few tips for keeping customers flowing towards conversion. ... Read more
 

5 Big Data Principles to Guide Your Marketing

It's reported that by 2015, companies will spend close to $17 million on Big Data technologies. Apart from the fact that the number is stunning on its own, what it means for us is that Big Data has made its presence in the online world. ... Read more
 

How To Remarket to Existing Players

Retargeting has truly taken over the advertising space ever since it was first introduced by Google as part of the AdWords platform. ... Read more
 

What is Predictive Lifetime Value?

Predictive lifetime value is a valuable metric that can help casino affiliates spend their marketing dollars as efficiently as possible. Here's a quick primer on this up-and-coming marketing technique. ... Read more
 

5 Ad Campaigns Gone Wrong

As marketers, we always try to come up with creative campaigns that would give us this additional edge over the competition. But sometimes, this just doesn't work out. ... Read more
 

Facebook vs. Google Ads: A Head-to-Head Comparison

Both platforms have their merits. At the end of the day, a blended strategy is probably the best approach when you’re first getting started. ... Read more
 

St. Patrick's Day Affiliate Promotions and Special Offers

St. Patrick's Day gives casino affiliates a chance to partake in the luck of the Irish. Here are a few promos to help you find the pot of gold at the end of the rainbow. ... Read more
 

Using Big Data Without Running Into Big Headaches

Big data is playing an increasing role in marketing strategy development but using it can pretty complicated. Here are a few strategies for taking the headaches out of big data. ... Read more
 
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