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Priming your casino affiliate business for success in Europe

With its uncertain official regulations, and its law restricting online gambling payment processing but not online gambling itself, casino affiliate marketing exists largely in a gray area in the United States. But in Europe’s largely regulated market, things aren’t all that much simpler. Many EU nations have chosen to regulate online gambling within their borders. But because each country has its own regulations, or lack thereof, the situation isn’t really any less confusing. As a quick glance at the CAP ... Read more

Faster Route to a Wider Online Gaming Market

Faster Route to a Wider Online Gaming Market By Mr Konstantin Zubarev, CEO, Connective Games I want to start off this article by posing a dilemma that I believe is being faced by those working at software development companies, not only in the field of online gaming, but in other sectors as well.Just how many times do you think we really need to reinvent the wheel?Here at Connective Games we have been working in the online gaming sphere for ... Read more

Bob Rains Q&A: Do Direct Mail and Offline Marketing Still Fit Today’s Online Strategies?

 Every other Monday, CAP hosts an exclusive feature with online marketing guru Bob Rains to provide you with some insider info on the ins and outs of Internet marketing — from affiliate program best practices to search engine optimization, and all points in between.  Bob Rains Q&A, No. 1, Monday, December 1: Do Direct Mail and Offline Marketing Still Fit in with Today’s Online Marketing Strategies? Question: Where does offline marketing, esp direct mail, fit into online marketing and online businesses? (Does ... Read more

Offline Marketing-Direct Mail

To mail or not to mail, that is the question.  Having now posed the question let me give you my best answer...YES!  Back in the day, I spent several years in the direct mail business, and by direct mail I am referring to the old-fashioned lick-it, stick-it and throw it in the post box kind of mail.  In fact my introduction to the online gaming business back in ’96 was through the provision of print and mailing services to some of ... Read more
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