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Bob Rains Q&A: Do Direct Mail and Offline Marketing Still Fit Today’s Online Strategies?

 Every other Monday, CAP hosts an exclusive feature with online marketing guru Bob Rains to provide you with some insider info on the ins and outs of Internet marketing — from affiliate program best practices to search engine optimization, and all points in between.  Bob Rains Q&A, No. 1, Monday, December 1: Do Direct Mail and Offline Marketing Still Fit in with Today’s Online Marketing Strategies? Question: Where does offline marketing, esp direct mail, fit into online marketing and online businesses? (Does ... Read more

Offline Marketing-Direct Mail

To mail or not to mail, that is the question.  Having now posed the question let me give you my best answer...YES!  Back in the day, I spent several years in the direct mail business, and by direct mail I am referring to the old-fashioned lick-it, stick-it and throw it in the post box kind of mail.  In fact my introduction to the online gaming business back in ’96 was through the provision of print and mailing services to some of ... Read more
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