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Important steps you should take if your operator is at risk

Given the recent U.S. crackdown, are you worried that one or more of the casino operators you currently work with are a potential legal liability? Here are four different ways of dealing with that problem. ... Read more

Ways to legally safeproof your casino affiliate business

How can you legally safeproof your casino affiliate business against increasingly uncertain laws and regulations? As with most businesses, it’s not possible to completely avoid risk. But affiliates should be aware of all potential legal problems arising from the recent U.S. legal situation. ... Read more

Five secrets of successful U.S. casino affiliates

Because of its shifting regulatory status, the United States doesn’t have the robust online gambling market that Europe does. But make no mistake: The U.S. is potentially the most lucrative online gambling market in the world, and the stakes are getting higher. ... Read more

Three secrets about casino programs in South America

The Latin American online gambling market has some unique features. Here are three secrets about online gambling in Latin America that can help propel your international igaming affiliate efforts to new levels of success. ... Read more

Get proactive: Communicate with your affiliate managers

Too often, affiliate marketers ignore one of the most powerful resources available to them: The affiliate managers in charge of the casino brands they promote. Obviously, we’ve all dealt with the affiliate managers for the programs we promote. But how often is that communication reactive, and how often is it proactive? And what’s the difference? Reactive communicationThis is the most typical type of communication between affiliates and affiliate managers. Unfortunately, it involves waiting until there’s a problem — or the ... Read more

Scaling your casino affiliate business globally

As we’ve recently discussed, it takes a bit of creativity to apply local SEO to Internet gambling. And that’s because casino affiliate marketing is a business that’s custom-made for the global market. There’s a confusing array of online gambling laws and regulations throughout the world. If there’s one thing you can depend on, it’s that every country has a radically different iGaming regulatory scheme, or none at all. But when it comes to casino affiliate marketing, all of those regulations ... Read more

Priming your casino affiliate business for success in Europe

With its uncertain official regulations, and its law restricting online gambling payment processing but not online gambling itself, casino affiliate marketing exists largely in a gray area in the United States. But in Europe’s largely regulated market, things aren’t all that much simpler. Many EU nations have chosen to regulate online gambling within their borders. But because each country has its own regulations, or lack thereof, the situation isn’t really any less confusing. As a quick glance at the CAP ... Read more

Faster Route to a Wider Online Gaming Market

Faster Route to a Wider Online Gaming Market By Mr Konstantin Zubarev, CEO, Connective Games I want to start off this article by posing a dilemma that I believe is being faced by those working at software development companies, not only in the field of online gaming, but in other sectors as well.Just how many times do you think we really need to reinvent the wheel?Here at Connective Games we have been working in the online gaming sphere for ... Read more

Bob Rains Q&A: Do Direct Mail and Offline Marketing Still Fit Today’s Online Strategies?

 Every other Monday, CAP hosts an exclusive feature with online marketing guru Bob Rains to provide you with some insider info on the ins and outs of Internet marketing — from affiliate program best practices to search engine optimization, and all points in between.  Bob Rains Q&A, No. 1, Monday, December 1: Do Direct Mail and Offline Marketing Still Fit in with Today’s Online Marketing Strategies? Question: Where does offline marketing, esp direct mail, fit into online marketing and online businesses? (Does ... Read more

Offline Marketing-Direct Mail

To mail or not to mail, that is the question.  Having now posed the question let me give you my best answer...YES!  Back in the day, I spent several years in the direct mail business, and by direct mail I am referring to the old-fashioned lick-it, stick-it and throw it in the post box kind of mail.  In fact my introduction to the online gaming business back in ’96 was through the provision of print and mailing services to some of ... Read more
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