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Ways to Use PPC and SEO Data to Improve Conversions

There is a debate around PPC vs. SEO and why you should focus on one or the other. However, SEO and PPC compliment each other and a combined strategy will reach more users and increase conversions. Here are 8 ways to use PPC and SEO together. ... Read more

Bwin Went Rogue By Changing Affiliate Deals

Bwin went rogue by adding predatory clauses to their T and C. ... Read more

The History of Bodog

Read Bodog’s journey into becoming one of the most successful and respected brands in the world. From Calvin Ayre’s $10,000 dream in 1997, to today’s multi-millionaire global company. ... Read more

PPC Trends for Casino Affiliates

Affiliates may have a better shot at high profile PPC campaigns this year. ... Read more

How to Build Better Landing Pages

You only have a few seconds to engage your site visitor with your landing page. Use these tips to make sure they stick around long enough to sign up. ... Read more

Paddy Power's Top 5 Viral YouTube Videos

Paddy Power pushes the envelope by using YouTtube as an effective way of generating hundreds of thousands of views. ... Read more

Online Gambling Myths vs. Facts

The online gambling industry is surrounded by myths that often try to push it down. Affiliates should learn which myths are facts and which ones should be discarded forever. ... Read more

Money Plays: Rogue Affiliate Program

Money Play Casino used a lot of names but was an expert at shady business. ... Read more

The Power of Planning and Building

The Royal Caribbean cruise line serves up inspiration for Scott Yeates, as he muses on the power of thorough planning and building for any business. ... Read more

Casino Affiliates and Online Sports Betting: A Perfect Match

Sports betting communities give affiliates a chance to increase both their overall credibility, site traffic and page ranking so long as it is done correctly. ... Read more
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