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Five Ways to Use YouTube to Drive Audience Engagement

It has become more important than ever to stand out as an online affiliate. And while blog posts and written content still have a place, many businesses are looking for additional ways to drive audience engagement. One of the most popular channels for increasing your online presence is YouTube. But improving your visibility is about…

The Advantages of Building Your Affiliate Site in WordPress

  When building a website for your affiliate business, you’ll find plenty of options to consider: Squarespace and Wix, to name two. But despite the growing number of service providers, WordPress remains one of the most popular options for affiliates of all sizes. Why is this the case, though? What are the pros and cons…

Slot Reviews And How To Use Them To Drive Traffic

The affiliate sector is still in its infancy in the legal and regulated US online gambling market but already we are seeing different approaches being taken to engaging audiences and driving traffic to sportsbooks and casinos. Some are going down the traditional route of reviewing and comparing the various licensed sportsbooks and casinos in each…

Podcasting for Affiliates

In the past 12 months, podcasts have become hugely popular. They’re easy to listen to and don’t require sitting in front of a screen for extended periods of time. For casino and sportsbook affiliates, podcasts offer an excellent opportunity to raise awareness and take their business to the next level. But what makes for a…

How to Develop a Killer Content Marketing Plan

Most affiliates know about content marketing, but not everyone knows how to do it properly. Research published by SEMRush in 2021 revealed that only 11% of marketers would define their strategy as “excellent”. Despite the many challenges that come with developing a killer content marketing plan, they can be overcome. Below, we share our top…

News or Reviews: What Content Should U.S. Sports Betting Affiliates Publish?

What’s the best way to stand out in the crowd? How can you have your voice heard when it seems like your competition has a megaphone that drowns out your message? Getting content to engage readers can seem daunting for smaller affiliates in the sports betting industry. In this article, we identify a few excellent…

Battle of the brands – how affiliates can establish their own brand

There was a time not all that long ago when affiliates could build a website, write some content and then sit back and watch as players flocked to their sites. But today the sector is fiercely competitive with hundreds, even thousands, of online casino and sports betting affiliates active in the market. While SEO is…

Now Broadcasting: Assessing the Streaming Opportunity for Affiliates

As the online gambling affiliate space becomes increasingly competitive, publishers are having to look to other platforms to engage players and drive awareness of their brands and sites. Streaming is becoming increasingly popular in this regard, with affiliates using platforms such as Twitch to broadcast highly entertaining footage of them playing slots and landing big…

New Jersey sports betting racks up $385 million January handle

New Jersey's newly minted sportsbooks racked up a record $385 million worth of wagers during the month of January. That staggering figure is more than enough to declare the Garden State's nearly decade-long effort to legalize sports betting in America as an unqualified success. According to numbers released by the New Jersey Division of Gaming…

Promoting banned products on the social media that hates them

Casino affiliates who are looking for new revenue streams have never been shy about marketing products like e-cigarettes and diet supplements on social media platforms like Facebook and Instagram. The only problem with these products is that, oftentimes, those same social media platforms are quick to ban products for fear of hearing complaints from regulators…