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2014 Will Be the Year of Marketing Orchestration

There are basically two kinds of advertisers: those who care about their own needs first, and those who care about their audience's needs first. In all likelihood, 2014 is going to be the year of profits for the latter and a year of friction for the former. ... Read more

The Evolution of Affiliate Marketing

Affiliate marketing was born in the ancient times of the Prodigy Network to become an e-commerce mainstay. Here's a brief look back at the evolution of affiliate marketing ... Read more

Facebook Sponsored Stories Get the Axe

Facebook Sponsored Stories are heading for the dustbin of internet history. As of April 9, the company will be discontinuing the popular ad format for good. ... Read more

Domain Auction Targets Next-Level Affiliates

Looking for a hot new domain name to take your affiliate marketing sites to the next level? is auctioning more than 60 affiliate-focused domains. ... Read more

Why People Aren't Clicking On Your Banner Ad

Banners have been a well known method of online advertising since forever. But as we all know, their effectiveness is not staggering, and getting a CTR as low as 0.4% is still considered a massive success (not even mentioning the conversion rate that follows after the click). ... Read more

Is Noise Killing Your Conversions?

You might not believe it, but noise is probably your biggest competition these days. If your conversions aren't quite where you'd like them to be, you might try quieting things down a bit. ... Read more

Is Big Data Really Big BS?

Big data is a big buzzword, but is it really all a big pile of B.S.? We've got the skinny on what big data's all about. ... Read more

CAP Community Member of the Month Spotlight: January 2014

We are excited to spotlight CAP's Community Member of the Month for January 2014 … Congratulations, cardplayerlifestyle! ... Read more

How To Improve Your ROI By Thousands of Percentages

Improving your marketing ROI by many fold isn't as complicated as you might think. Here are a few tips for getting the most out of your advertising and marketing budget. ... Read more

iGaming Guess Who?

How well do you know your igaming and affiliate all-stars? Check out our 'Guess Who?' game to find out. ... Read more
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