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Affiliate Window Boots Bad Publishers

Affiliate Window has kicked 154 publishers to the curb for T&C violations. It's yet another sign that black hat techniques are not a good deal. ... Read more

Getting a Positive ROI on Media Buys

Getting a positive ROI from a big ad buy is all about knowing demographics and finding the right platform. Here are a few tips to help you the maximum cash back from your media buying investment. ... Read more

3 Surprising Benefits Of Retargeting

Retargeting has been with us for a while now, and some of the early adopters have quite the experience under their belts already. ... Read more

Stay Ahead of 'Eye-Tracking Blindness'

Is eye-tracking blindness rendering your on-page advertising ineffective? Here are few tips for staying ahead of this perennial online advertising challenge. ... Read more

How To Verify Leads in Real-Time

Verifying leads is one of the more complex tasks and challenges that marketers have to deal with online. Whenever someone subscribes to your newsletter, you basically have very limited ways of telling whether or not the email they've provided is real. ... Read more

What Is a Supply-Side Platform?

From a technical point of view, an SSP is a piece of software / tool that handles the process of selling ads on your site in an automated fashion. ... Read more

4 Marketing Data Predictions for 2014

Big data was one of the main buzzwords in 2013, and in all likelihood, it will remain in the spotlight throughout 2014 as well. ... Read more

How Customer Data Is Reshaping Financial Services Marketing

Everyone needs some effective way to manage their funds, salaries, and investments, right? But as it turns out, there are many areas in which the financial sector isn't as modern as it would seem. Here's how to learn from this. ... Read more

15 Amazing Facts About Online Advertising

Let's take a look at some of the interesting about online advertising. ... Read more

6 Steps to Search Retargeting Success

Search retargeting isn't quite as complicated as you might think, especially if you're already a keyword pro. Here are a few tips for taking advantage of this emerging web marketing technique. ... Read more
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