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Using Big Data Without Running Into Big Headaches

Big data is playing an increasing role in marketing strategy development but using it can pretty complicated. Here are a few strategies for taking the headaches out of big data. ... Read more

Are Operators Posing as Affiliates for Link Juice?

Are some operators posing as affiliates to boost their SEO efforts. And if that's really happening, is it any of your business? ... Read more

Affiliate Window Boots Bad Publishers

Affiliate Window has kicked 154 publishers to the curb for T&C violations. It's yet another sign that black hat techniques are not a good deal. ... Read more

Getting a Positive ROI on Media Buys

Getting a positive ROI from a big ad buy is all about knowing demographics and finding the right platform. Here are a few tips to help you the maximum cash back from your media buying investment. ... Read more

3 Surprising Benefits Of Retargeting

Retargeting has been with us for a while now, and some of the early adopters have quite the experience under their belts already. ... Read more

Stay Ahead of 'Eye-Tracking Blindness'

Is eye-tracking blindness rendering your on-page advertising ineffective? Here are few tips for staying ahead of this perennial online advertising challenge. ... Read more

How To Verify Leads in Real-Time

Verifying leads is one of the more complex tasks and challenges that marketers have to deal with online. Whenever someone subscribes to your newsletter, you basically have very limited ways of telling whether or not the email they've provided is real. ... Read more

What Is a Supply-Side Platform?

From a technical point of view, an SSP is a piece of software / tool that handles the process of selling ads on your site in an automated fashion. ... Read more

4 Marketing Data Predictions for 2014

Big data was one of the main buzzwords in 2013, and in all likelihood, it will remain in the spotlight throughout 2014 as well. ... Read more

How Customer Data Is Reshaping Financial Services Marketing

Everyone needs some effective way to manage their funds, salaries, and investments, right? But as it turns out, there are many areas in which the financial sector isn't as modern as it would seem. Here's how to learn from this. ... Read more
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