March 24, 2010 (CAP PR Wire) –– iovation, provider of the world’s first device reputation service for preventing online fraud and abuse, today announced its partnership with GTECH G2, one of the world’s leading providers of interactive gaming and sports betting technology and services. The GTECH G2 group, through its Finsoft subsidiary, will offer iovation’s device reputation technology as part of its real-time transaction and risk management platform for online gaming and betting customers.

MarginMaker™, Finsoft’s industry-leading platform solution for online bookmakers, will integrate iovation Reputation Manager to offer highly sophisticated risk management services. Using iovation’s device reputation technology, MarginMaker customers can easily expose cyber criminals by recognizing and re-recognizing the computers they use. In addition, iovation maintains the world’s largest database of device-based fraud histories, enabling customers to benefit from the collective fraud experiences of companies around the globe.

“The service provided by iovation has proven itself to be extremely successful for so many companies in the online betting industry—it absolutely makes sense for us to include it in our fraud management process,” said Predrag Popovic, Chief Technology Officer of GTECH G2 and  CEO of Finsoft. “iovation allows us to offer our customers the best device-based fraud protection technology that exists.”

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Larry Colcy, Lyceum Media +44 (0)207 976 6469

About GTECH G2 (
GTECH G2 brings together, under one brand, the combined expertise of GTECH and its extensive lottery insight with leaders in the interactive gaming world providing a complete gaming portfolio of poker, bingo, casino, sportsbetting, fully managed services and instant games. The group includes Boss Media,; St Minver, Dynamite Idea, and Finsoft.

Established in 1995, Finsoft’s reputation as a provider of the ‘best of breed’ real-time transaction and information management software has been won as a result of the company’s commitment to providing products and services that improve its customers’ business by delivering maximum profitability and return on investment.

About iovation Inc.
iovation, headquartered in Portland, Oregon, pioneered the use of device reputation to stop online fraud and abuse. Using its proven device recognition technology, sophisticated pattern matching, and device-based risk scoring, iovation delivers an innovative approach to fraud protection. Over the last five years, iovation has responded to billions of device reputation queries from merchants in multiple industries. The result is the world’s largest database of devices used in online fraud and abuse. iovation’s unmatched experience in device intelligence gives its customers the confidence they need to protect their good customers and keep the bad ones out. For more information, visit

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