In online gaming affiliate marketing, affiliates should completely recognize the keyword universe of their demographic.

Some affiliates struggle with finding the primary and secondary keyword phrases they need in order to make their site more relevant, but we can give you a quick tip on how to get better at this: Your primary keywords should comprehend broader phrases such as your website topics and categories. The secondary keywords are usually shorter and more specific, they include phrases you have used in your articles and headlines; the more specific you get with secondary keywords, the more likely is your site to be well ranked by search engines.

Keyword Universe Who?

A keyword universe is the list of words that your potential site visitors are searching for and that your site could be the answer to. With the help of Google Keywords, we came up with useful information about the keywords that you might find helpful when building your website.

The way in which you should interpret this information is to look at the numbers on the columns and determine which keywords have a high global monthly searches number combined with low competition (Remember that this information is based on Google ads data alone; other search engines can have different data). This is not always easy to do and you might find yourself needing to pick some keywords on both sides of the spectrum in order to be competitive to multiple demographics. If you see a keyword that you normally use having high competition and low global monthly searches you might want to reconsider continue using it as it is not helping your site a lot in the Google rankings.

 

Keyword Competition Global Monthly Searches
Free online gaming Medium

33,100

Free online slot games Medium

33,100

Online poker games Low

110,000

Play free online games Medium

1,500,000

Free online strategy games High

60,500

Free games online without downloading High

201,000

Online gambling affiliate Medium

260

Gambling online for real money High

260

On line slots Low

201,000

Best online gambling Low

33,100

Best online gambling sites Medium

5,400

Best online games Medium

450,000

Casino game Low

550,000

Casino games Low

673,000

Casino games for free Medium

201,000

Casino games online free Low

49,500

Casino gaming Low

3,350,000

Casino online gambling Low

110,000

Casino slot games Medium

49,500

Download casino games Medium

27,100

Free casino games Medium

201,000

Free casino games no download Medium

18,100

Free casino slot games Medium

33,100

Free online games Medium

13,600,000

Gamble Low

1,830,000

Gambling casino Low

301,000

Gambling tips Low

90,500

How to gamble Low

1,830,000

Mobile casino games Low

8,100

Online casino free Low

110,000

Online casino gambling Low

110,000

Online casino games Low

165,000

Online casino gaming Low

90,500

Online casinos Low

673,000

Online gambling Low

450,000

Online gambling games Low

74,000

Online gambling laws Low

6,600

Online gambling news Low

2,400

Online gambling sites Medium

22,200

Online gambling USA Low

12,100

Online games Medium

55,600,000

Online games casino Low

165,000

Online gaming Low

550,000

Play free online casino games Medium

5,400

Slots and games Medium

243,000

Sports betting gambling Low

246,000

Best online slots site High

140

Gambling Low

3,350,000

Affiliate gambling High

2,900

Best online casino games Medium

2,900

Best online casino slots Medium

880

 


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