In online gaming affiliate marketing, affiliates should completely recognize the keyword universe of their demographic.
Some affiliates struggle with finding the primary and secondary keyword phrases they need in order to make their site more relevant, but we can give you a quick tip on how to get better at this: Your primary keywords should comprehend broader phrases such as your website topics and categories. The secondary keywords are usually shorter and more specific, they include phrases you have used in your articles and headlines; the more specific you get with secondary keywords, the more likely is your site to be well ranked by search engines.
Keyword Universe Who?
A keyword universe is the list of words that your potential site visitors are searching for and that your site could be the answer to. With the help of Google Keywords, we came up with useful information about the keywords that you might find helpful when building your website.
The way in which you should interpret this information is to look at the numbers on the columns and determine which keywords have a high global monthly searches number combined with low competition (Remember that this information is based on Google ads data alone; other search engines can have different data). This is not always easy to do and you might find yourself needing to pick some keywords on both sides of the spectrum in order to be competitive to multiple demographics. If you see a keyword that you normally use having high competition and low global monthly searches you might want to reconsider continue using it as it is not helping your site a lot in the Google rankings.
| Keyword | Competition | Global Monthly Searches |
| Free online gaming | Medium |
33,100 |
| Free online slot games | Medium |
33,100 |
| Online poker games | Low |
110,000 |
| Play free online games | Medium |
1,500,000 |
| Free online strategy games | High |
60,500 |
| Free games online without downloading | High |
201,000 |
| Online gambling affiliate | Medium |
260 |
| Gambling online for real money | High |
260 |
| On line slots | Low |
201,000 |
| Best online gambling | Low |
33,100 |
| Best online gambling sites | Medium |
5,400 |
| Best online games | Medium |
450,000 |
| Casino game | Low |
550,000 |
| Casino games | Low |
673,000 |
| Casino games for free | Medium |
201,000 |
| Casino games online free | Low |
49,500 |
| Casino gaming | Low |
3,350,000 |
| Casino online gambling | Low |
110,000 |
| Casino slot games | Medium |
49,500 |
| Download casino games | Medium |
27,100 |
| Free casino games | Medium |
201,000 |
| Free casino games no download | Medium |
18,100 |
| Free casino slot games | Medium |
33,100 |
| Free online games | Medium |
13,600,000 |
| Gamble | Low |
1,830,000 |
| Gambling casino | Low |
301,000 |
| Gambling tips | Low |
90,500 |
| How to gamble | Low |
1,830,000 |
| Mobile casino games | Low |
8,100 |
| Online casino free | Low |
110,000 |
| Online casino gambling | Low |
110,000 |
| Online casino games | Low |
165,000 |
| Online casino gaming | Low |
90,500 |
| Online casinos | Low |
673,000 |
| Online gambling | Low |
450,000 |
| Online gambling games | Low |
74,000 |
| Online gambling laws | Low |
6,600 |
| Online gambling news | Low |
2,400 |
| Online gambling sites | Medium |
22,200 |
| Online gambling USA | Low |
12,100 |
| Online games | Medium |
55,600,000 |
| Online games casino | Low |
165,000 |
| Online gaming | Low |
550,000 |
| Play free online casino games | Medium |
5,400 |
| Slots and games | Medium |
243,000 |
| Sports betting gambling | Low |
246,000 |
| Best online slots site | High |
140 |
| Gambling | Low |
3,350,000 |
| Affiliate gambling | High |
2,900 |
| Best online casino games | Medium |
2,900 |
| Best online casino slots | Medium |
880 |