Next weekend, the Breeders’ Cup kicks off, and affiliate marketers targeting the online horse racing market should be prepared to leverage their sites for a surge in traffic for this event.

In 2009, more than $160 Million was wagered during the Breeders’ Cup. In jurisdictions where online betting is allowed, that represents a huge chance for affiliates to tap into a gigantic betting event.

Best of all, CAP Listed Program TwinSpires.com offers affiliate exclusive access to the Breeders’ Cup live betting (as well as tons of other global betting opportunities).

“[The Breeders’ Cup] is the World Series of racing,” writes Bennett Liebman at the New York Times, “and there may now be even be more interest in the Breeders’ Cup in Europe than there is in the United States.”

The European popularity of the race is also great news for affiliates, since laws in the U.S. are sometimes less than receptive to horserace betting on the Internet.

So, the real story is:  Here’s the chance for betting affiliates to take advantage of one of the online betting world’s biggest global events.

“Wagering on the Breeders’ Cup offers exceptional value with its large field sizes, an extensive wagering menu and guaranteed payout pools,” explain TwinSpires representatives. 

This year, expectations are even higher than last year, with the addition of new betting minimums, an expanded betting menu and “larger guaranteed pools”.

“Friday’s action will offer a minimum guaranteed $750K Late Pick 4 and a $2 million Pick 6,” according to TwinSpires representatives. “Saturday will feature a minimum guaranteed $1 million Early Pick 4, a $1.5 million Late Pick 4 and $2 million Pick 6!”

TwinSpires.com is the official wagering site for Churchill Downs where the Breeders Cup will be held this year. Join the TwinSpires affiliate program and get the tools you need to market one of the world’s biggest betting events to your online gambling traffic.

Nathan Denny
October 27, 2010


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