If your Olympic Games coverage isn’t seeing the kind of conversions you were hoping for, you may want to focus on Olympic prop bets. It turns out that during most Olympic Games, it’s those crazy side bets that bettors are really looking for.

Most sports handicappers look at the Olympics with a weary eye. After all, the betting public isn’t familiar with most of the athletes and interest in events that aren’t swimming, gymnastics or track is pretty minimal.

Not only that, but many bettors are reluctant to bet against their own countries, no matter how good the odds are. Prop bets, however, are a different story entirely. Prop betting doesn’t require a deep knowledge of anything and are plenty of fun.

Here’s a few of the top prop bets for the 2012 Summer Games.

Medal Count

By far the most popular Olympic side bet is which country will win the most medals during the games. This bet is perfect for casual bettors and can be used to help drive traffic to your site throughout the games.

Currently, PaddyPower has China as the odds on favorite in this category with the US a close second.

Fun Prop Bets

Most Olympic prop bets fall squarely into the novelty bet category including:

  • Will Danny Boyle receive a Knighthood before years end? (5/4)
  • Will it rain every day of the Games? (50/1)
  • Will a UFO appear above the stadium during the Opening Ceremony? (1,000/1)
  • London Mayor Boris Johnson setting his hair on fire during the games (33/1)

Almost any prop bet article is the perfect kind of content for link bait or guest blogging opportunities.

Olympic Sportsbook Promotions

Ladbrokes Sports –  New players can get a free £50 bet that’s good on Olympic wagers, too. For affiliates, Ladbrokes’s revenue scale is based on the number of players they bring in and is competitive with industry standards.

Redbet – Rebet’s only been around for eight years, but is a well respected player on the online sportsbook scene. They’re currently offering CAP readers a 40% revenue share for the first three months.

Intertops Affiliate –  These guys specialize in novelty bets and offer a host of Olympic prop bets. New affiliate partners get a 40% revenue share in their first 90 days.


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