Happy 21st Update, Panda!

Google algorithm updates keep life exciting for SEOs and webmasters and while it was pretty slow by Google standards, November 2012 was no exception.

Between Panda update; page rank update; and an unexpected security mess, the big boys of search had something to mess up everyone’s day.

Here’s the updates you’ll want to remember from the month of November:

  • Panda 21 – Panda is an oldie but a goodie that still carries some weight. Early in the month Google unrolled their twenty first Panda update. This latest update only impacted around 1.1% of English language queries.
  • Page Rank Update – Maybe it’s a sign of the times, but when Google updated its Page Rank scoring algorithm early in the month, hardly anyone noticed. That said, this type of update can sometimes take some time to really make itself known. Keep an eye on this one.
  • Google Webmaster Tool Security Breakdown – Late in the month a number of SEOs noticed that contacts they’d deleted from their Google Webmaster Tool accounts had reappeared. Worse yet, it seemed as though these folks could once again access sensitive information.

Looking Ahead

It’s been a while since Google’s really beefed up Penguin and we still haven’t seen the update that Matt Cutts called, “jarring and jolting.” That means that after a relatively quiet November, the brains at Google could keep things very interesting as the year winds down.

Were you impacted by any of these updates or have insights on what’s coming next? Share your opinion in the comments section below.


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