New Jersey lawmakers are looking across the globe for new customers to help boost the state’s rapidly growing online gambling industry.

Earlier this week, State Senator Ray Lesniak said he’ll be introducinga bill a that would allow Garden State online gambling operators to accept customers from other US states and other countries. This new player pool would, however, be limited to players in jurisdictions where online gambling is already legal.

Lesniak’s interest in expanding New Jersey’s player pool shows both the success of, and limitations face by, his state’s efforts to be the cutting edge of the US online gambling industry.

On the one hand, online gambling revenue for New Jersey operators has been growing steadily for the past nine months. On the other hand, the state’s experiment with regulated online gambling hasn’t generated nearly as much revenue as supporters initially claimed it would and it certainly hasn’t saved Atlantic City.

That said, it’s safe to call New Jersey’s entry into the online gambling world a, “work in progress.” For example, Lesniak said, “I’ve changed my mission from making New the Silicon Valley of Internet gaming to the Mecca of Internet gaming.” Though his metaphors are a bit clumsy, his point comes across clearly – New Jersey wants all the online players it can come up with.

Lesniak went on to say that online gambling has been, and will continue to be, good for the state’s economy, “Online gaming has helped Atlantic City to revive its casino sector with a success that we can expand in way that will generate more revenue, create jobs and fuel technological innovation in gaming.”

As every casino affiliate on the planet knows, none of those goals can be accomplished without players.

As of this writing, Lesniak has not shared a written version of his proposed bill with the public or other lawmakers.


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