As the Internet poker market continues to grow and evolve, a new trend is emerging where some of the leading online poker rooms are focusing more closely on player security.

“The one area of online poker where every player from the hardened pro to the prospective customer would like to see improved is security,” writes Carl at, expressing the feelings of a lot of Internet poker entrepreneurs.

“UB Poker, PokerStars, and Full Tilt Poker have also added a unique security tokens,” the article continues. “These tokens randomly generate a new, unique, number that must be entered whenever you log-in to your online poker account.

“Steps like these that will put people’s minds at ease when it comes to the safety and security of online poker rooms.”

It’s also a great hook for poker affiliates. Consider setting your poker affiliate site apart from the others by emphasizing player security, and by advertising those sites that have gone out of their way to create unique, secure player interfaces.

Players could respond well to such marketing efforts. That’d be good business for poker affiliates, and an effective validation of the security efforts already underway by some of the leading online poker rooms.

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