Monetization: How to make the most of your traffic
If you’re running a casino affiliate website, you know how important traffic is.
Without traffic, you don’t have an audience and your aspirations of making money quickly disappear.
Let’s assume you’ve done all the right things to get traffic: SEO, paid search, and social networking. Now that you have traffic coming in from multiple sources, you’ve got to make the most of it.
What does that mean? It means making money from your traffic. Your goal should be to try and make every visitor make money for you, either in the short, mid or long term.
To do so, simply having banners on your site isn’t enough. You need to do more.
Here are a few ideas what you can do to get visitors to help your site and either directly or indirectly, help you make money:
- Purchase a product through a banner, or link.
- Sign up for your newsletter.
- Join your social networks.
- Join your forum.
- Bookmark your website for future revisits.
- Social bookmark your site, or pages to increase exposure.
If you can get each one of your visitors to do at least one of these items, you’ll be selling more, growing your community, and building your off-page network.
Now, you’re probably wondering how you get them to do these things.
The trick is to be subtle.
When you force items (such as a popover email capture) onto your visitor, this can be detrimental to their experience, and it can lead to a quick exit by the visitor.
Even though it’s difficult, remember that you have to be subtle and patient. Ask your users to share your content. Ask them to sign up for your list.
You’ll be surprised at how many people will do what you ask. They’re willing to help you and your site. Just give them a chance to help.