The mobile revolution is quickly proving to be more than just hype as tablets and smartphones eat up more and more of our screen time.

No matter where you are in the world, or what gaming vertical you’re chasing, you simply can’t avoid putting together some kind of mobile marketing effort. It doesn’t have to be complicated, but it does have to be something.

If you’re still not convinced, here are a few eye-popping statistics about mobile marketing and mobile use that recently appeared in Search Engine Journal, along with some tips for taking advantage of them.

Massive Mobile Market - According to SEJ, a whopping 1.4 billion people were using mobile in 2013. That’s about 1 out of every 7 people on the planet and their numbers are growing rapidly. Currently, mobile users account for about 25% of all online searches.

Optimize for Mobile – At its most basic level, optimizing a mobile version of your website is about as complicated as installing a single WordPress plugin. From there, you’ll want to start thinking about optimizing your SEO strategy for mobile.

That one move could put you in good with the 57% of mobile users who won’t recommend a site that isn’t optimized for smaller screens.

Types of Mobile Marketing – Whether you’re personally clicking on mobile ads yourself, somebody out there is definitely swayed by them.

Mobile ad revenue is rising at a rapid clip and, by some estimates, could be producing as much as $24.5 billion by 2016. That’s about double what it was in 2013.

While devising mobile ads is a little different than devising ads for desktop, many of the same concepts apply. For example, native ads get viewed 25% more on mobile than mobile banners.

App it Up

Rolling out your own mobile app is a pretty big undertaking but it’s something casino affiliates should at least be considering. A full 85% of mobile users prefer using native mobile apps to equivalent mobile websites.

Besides keeping your players happy, a dedicated mobile app also keeps them safely within the confines of your sphere of influence. There’s hardly a better way of reinforcing your brand than that.

Android vs. iOS

While Android users are rapidly dominating the mobile landscape, writing off the legions of loyal iPhone users is a big mistake. iOS apps are a major force in the app these days, no matter how many people you see carrying around Android-powered devices.

SEJ says that 7 out 10 mobile apps are still being designed with iOS users in mind and those folks generate four times more revenue than Android users.

Finally

These facts tell a story that’s tough to avoid, mobile is where the action’s at.


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