March 17, 2010 (CAP Newswire) – Whether or not mobile Internet gambling is part of your online business plan, there’s no denying that more and more players are choosing to access their favorite online casinos and Internet poker rooms via their mobile devices.

And it seems likely that the Internet gambling brands, and online gambling affiliate marketers, who get in on this action early will be in a better position to profit off the trend in the years to come, as this conversation at the CAP Forum illustrates.

“The beginning of 2010 has shown a definite shift to mobile use for online gambling,” reports Onlinecasino.org. “January and February alone showed a startling increase of 18 percent in the number of bets made through a mobile phone. This figure is expected to get bigger as more people switch to an internet-connected phone such as a Smartphone.”

Indeed, today’s online gaming news is filled with reports of more and more gambling companies offering up their services on mobile networks. For example, British mobile gaming and betting content provider Cellectivity Limited recently announced an expansion in its offerings; read about that here.

One of the biggest stories regarding mobile Internet gambling was the recent news that The Hard Rock Café and Casino is getting into the mobile gaming business with the help of Cantor Gaming. So far, the plans are limited to letting players engage in mobile gambling only within the physical space of the Las Vegas Hard Rock Hotel And Casino, but if the plan is successful, it’s easy to imagine Hard Rock leveraging the incredible global popularity of its brand name to expand this mobile gambling initiative.

“We are excited to welcome the addition of mobile gaming to the Hard Rock,” said Randy Kwasniewski, President for Hard Rock, per a recent report in iGaming Business. “Mobile gaming reflects our values at Hard Rock; offering our customers innovative, creative and fresh ideas to complete a special and unique experience at our resort.”

And of course, as the mobile revolution accelerates, Google is making sure to take the reins. The Silicon Valley search engine giant recently signed a deal ensuring that phone provider T-Mobile will use Google exclusively in its mobile search engine platform. (T-Mobile had previously used Yahoo.) Read the report at LastClickNews here. Google’s planned purchase of mobile advertising platform AdMob, however, may face an FTC stonewall. More on that here.


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