Paddy Power Launching New Mobile & Tablet Apps
Paddy Power will be launching a host of new mobile and tablet app over the next few months. The new apps will become part of what is already a very successful branch of the Irish bookmaker's business. ... Read more
21 Mobile Traffic Sources You Didn't Know Existed
It seems like these days everything is about mobile and being on your prospective customers' phones. So to make things easier for you, we present the list of 21 mobile traffic sources to tap into. ... Read more
NHL Launching Mobile Gaming App
The NHL is launching a new mobile gaming app strategy designed to lure a younger demographic. It's yet another example of how business are using mobile to build their brands. ... Read more
How Your Players Really Use Their Mobile Devices
Building any sort of presence for your affiliate business on mobile devices can be very difficult, even though it doesn't seem like it at first. ... Read more
Why Mobile Banner Ads Are No Bueno
Mobile advertising is a topic that, honestly, should be quite figured out already. But for some reason, the reality is different. Every day, we are forced to interact with small banner ads that are hard to read. ... Read more
Why Doing In-House Mobile SEO Sucks
Many affiliates, and almost all beginner affiliates, decide to handle SEO on their own - as an in-house project. Even though standard SEO is a pretty well-defined set of practices and strategies, mobile SEO is still a big question mark. ... Read more
Paddy Power Amps Up Tablet Offerings
Paddy Power is beefing up its tablet-specific apps to help promote cross-selling and make life easier for mobile users. It's just one way the Irish bookmaker is aggressively courting the mobile market. ... Read more
Google Play Tightens Screw on Gambling Apps
Google Play is clamping down on gambling apps with some tough, new guidelines. If you're developing a app for games of skill, you'll want to know the latest. ... Read more
10 Steps to Building a Top-Selling App
One of the possible ways to tackle mobile as an affiliate is to simply run some mobile-optimized campaigns and prepare your site to be highly accessible on mobile in general. The other, and probably much more profitable approach is to launch your own app and reach out to mobile users directly. ... Read more