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Analyzing the Mobile User Experience Is Crucial to App Optimization

Getting your own app designed and created is one thing, but then analyzing how actual users interact with it and what you can do to make it better is something completely different. ... Read more
 

Ladbrokes Leads in Mobile Product Satisfaction

Ladbrokes - one of the leading British betting companies - has really kicked their mobile game up a notch recently. As reported by eGaming Review Insights, Ladbrokes beats the competition when it comes to mobile and tablet product satisfaction. ... Read more
 

Twitter, Facebook and Google Grab Lions' Share of Mobile Advertising

If you feel like you've been noticing a lot of ads on Facebook, Twitter and Google mobile products, you're right. These three web titans make up 70% of the mobile advertising market. ... Read more
 

Just when you thought mobile advertising was fixed...

A couple of weeks ago, Barry Lowenthal of The Media Kitchen published an article on Digiday about the mobile ad space and its flaws. In short, he says that mobile advertising is still broken. ... Read more
 

Designing Mobile Apps Players Will Actually Use

... Read more
 

Yahoo! Jumps Into Social Gaming with Yahoo! Games Network

Yahoo! is looking to grab a piece of the social gaming market with the roll out of its new Yahoo! Games Network. It's just the latest move in the company's bid to return to its former glory. ... Read more
 

How to Make Your App Among the Financially Successful Apps

Gartner reports that less than 0.01 percent of mobile apps will be considered a financial success by their developers through 2018. ... Read more
 

Facebook Offers Lessons for Sportsbook Operators

Facebook's growth into the mobile market is something that sportsbook operators and affiliates should be watching closely. Here are few Facebook lessons for sportsbook operators. ... Read more
 

Multiscreen Advertising Campaigns Lead the Way for Mobile Ad Targeting

According to eMarketer, the mobile ad space is shifting towards a more integrated model, in which various campaigns meant for different devices are all working together to make the main goal possible. ... Read more
 

Effectively Marketing Your Mobile App

Developing a great mobile app is only the first step on a much longer journey. The real key to success in the app world is an effective marketing strategy. ... Read more
 
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