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What to Do With Google's Mobile-Friendly Test Tool

What are Google's standards and how to find out if they see your site as being mobile friendly? This tool will tell you. ... Read more

5 Mobile Optimization Tips That Really Drive Traffic

Mobile optimization is a lot easier than you might think and an absolute necessity in today's marketplace. Here are a few mobile optimization tips to help you master mobile search. ... Read more

80% of Mobile Traffic Comes From Apps (Probably)

Advertisers, if you want to reach as many mobile users as possible, you need to do it through apps. ... Read more

Tips For Transitioning your Desktop Players Into Mobile App Players

Converting desktop players into mobile app players can be a very profitable transition. Here are a few tips for taking your players on the go. ... Read more

Keep Your Mobile Players In-App Through Gamification

Mobile players are tough to convert but easy to lose. Here are a few tips for keeping your mobile audience interested through gamification. ... Read more

Why Mobile Search Still Drives the Highest-Intent Players

The challenge for mobile-minded affiliates is understanding what makes mobile search, and mobile players, different from their desktop-bound counterparts. ... Read more

App Store Optimization in the Mobile World

By now, you're surely more than familiar with search engine optimization (aka SEO). But what about App Store optimization (ASO)? Is there even such a thing? ... Read more

4 Deadly Mobile Conversion Mistakes (And How to Avoid Them)

Taking care of conversion rate optimization on your site is probably the best investment you can make. After all, it's this one action that can even double your profits without any additional spending on marketing. ... Read more

Secrets of a Successful App Launch

The sole fact of having an app should help you expand your business, reach new audiences, or offer the same audience one more way to interact with your brand. ... Read more

Mobile App Install Ads: Best Practices By Game Genre

Mobile ad spending is estimated to grow another 75 percent in 2014 and probably reach an all-time high. Here's how to capitalize with install ads. ... Read more
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