Mobile Gambling Takes the Stage at ICE
Here at CAP, we’ve already said that 2011 would be the year of mobile gambling. Even so, it’s a bit overwhelming to see so many new mobile gambling networks announced in recent weeks. And a lot of those networks are getting their official introduction this week at ICE.
(And since the London Affiliate Conference piggybacks ICE, affiliates can expect the first crack a lot of those mobile networks, since the companies launching them will be represented at both conferences.)
The online gambling world is still buzzing about bwin’s first-ever iPhone real-money poker app. In recent weeks, Microgaming also announced its upcoming Android mobile poker app. EveryMatrix is set to introduce their mobile sportsbook at ICE. Fortune Affiliates is even offering a mobile casino affiliate promotion.
Mobile gambling isn’t yet quite as polished as standard online gaming, and network outages, such as this one reported by CasinoGamblingWeb.com, are frustratingly common and a potential roadblock to the industry.
But probably only a temporary one. If the U.S. can regulate online gambling in 2011, look for developers to focus even more on mobile gambling. It could be a relatively short time before it becomes the major form of online gambling.