Mobile Gambling Industry Expanding
April 15, 2009 (CAP Newswire) — Mobile gambling tech firm Mfuse has signed a deal with game developer Probability to dramatically expand the availability of mobile games, multiple news sites have reported this week.
According to the Guardian's online edition, the new partnership will make available a huge number of new games to “hundreds of thousands” of mobile players. Probability is the first company to make such use of Mfuse’s mobile platform, which links to other notable gambling companies like Ladbrokes, Bet365, Paddy Power, William Hill, Betsson, and many others. That means that Probability’s games will now reach a much greater audience; the company currently markets directly to consumers via the Ladyluck brand.
Mfuse is based in London and backed by Mark Blandford, the founder of Sportingbet, a giant in the iGaming industry, and is poised to spearhead a huge expansion in the mobile industry. According to the Guardian, mobile gambling is "booming" despite the worldwide economic downturn, and it’s predicted that the industry will increase its betting monetization from $1.35 billion in 2006 to a staggering $16.6 billion in 2011.