Affiliate marketers are now poised to capitalize on the growing mobile gaming industry through the Income Access network.


MONTREAL, QC. June 10, 2008 – The mobile casino operator, mFortune, has launched its affiliate program through the Income Access affiliate network. With the rapid rate at which the mobile web is growing, online gaming affiliates are now in a position to capitalize on what promises to be the next phase in online interaction.


“The proliferation of the mobile web has created a magnificent market opportunity,” said Nicky Senyard, CEO of Income Access. “With the recent advancement in mobile devices, more and more users are accessing the internet on the go, and many of them are now gaming from their handheld devices. For affiliates, this means an unprecedented opportunity to get in on an untapped base of online gaming referrals.”


The mFortune affiliate program offers a variety of commission structures to gaming affiliates. Revenue share goes as high as 50%, and there is no negative carry-over. There are also a number of bonuses for referring new players that deposit at least £5 and generate revenue:

• £25 bonus for referring 3 new depositing players.
• £50 bonus for referring 6 new depositing players.
• £75 bonus for referring 10 new depositing players.
• £150 bonus for referring 20+ new depositing players.


The Income Access network, moreover, will provide both the analytics and support required to manage the mFortune affiliate program. While the software powering the network will provide both mFortune and its affiliates the intelligence they need to optimize their respective marketing campaigns, the Income Access affiliate management team will assist them both in applying those metrics.


The mFortune gaming software also supports well over 100 models of mobile devices. These include, but are not limited to, 49 models of Nokia, 40 Sony Ericsson models, 23 different Samsung mobile phones, and 10 Motorola handheld devices.


Through the mFortune interface, moreover, players will have access to a Pay-by-Phone-Bill feature. Players can deposit into their mFortune Mobile Casino account simply by using there Mobile Phone credit. Payments are taken directly by the network from the players’ air time credit, without any worry of This charge backs or fraud. This feature is currently available to both contract and pay-as-you-go players from the UK, and supports the Orange, O2, T-Mobile, and Vodaphone networks.


“Recent trends are clear indicators of the opportunity that lies with the mobile web,” added Senyard. “Between Google’s Android mobile operating system and all the apps being developed for the 3G iPhone, we’ve seen the leaders of online technology invest quite a bit in the mobile web. With so much pouring into this market, it’s an opportunity that’s impossible to overlook.”


About Income Access

Since 2002, Income Access has been providing affiliate marketing solutions to the online gaming industry. Focusing on developing long-term, proactive relationships, Income Access offers three different levels of service to suit the business objectives of different gaming operators. With an unparalleled depth of reporting, their affiliate marketing software delivers the intelligence that operators need to optimize their affiliate programs. Their team of affiliate managers, moreover, specializes in both campaign management and affiliate support, and is available to those who license the Income Access software. Their very own network of over 17,000 affiliates, finally, is powered by that same software and supported by that same affiliate management team.

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