Mary Griffin joins Gaming Media Group as Head of Customer Acquisition
London, UK – March 2, 2009 — Gaming Media Group announced today that Mary Griffin has joined the Group as Head of Customer Acquisition. Mary joins from Ladbrokes where she was General Manager of Online and Affiliate Marketing across poker, casino, bingo and sportsbook. Mary’s appointment follows increased investment by Gaming Media Group in fixed price offline and online campaigns. Mary will head up customer acquisition across all products at Gaming Media Group including PokerHeaven.com, CasinoJoy.com, BingoJoy.com and HeavenAffiliates.com, and will manage the affiliate, SEO and media buying teams. Mary, who left Ladbrokes on 20th February, starts on 2nd March and reports directly into CEO Crispin Nieboer.
Gaming Media Group
Gaming Media Group’s subsidiary businesses include The Poker Channel, PokerHeaven.com, CasinoJoy.com, BingoJoy.com and BlackjackHeaven.com. HeavenAffiliates.com is the Group-wide affiliate brand, encompassing affiliate activities across all products.
The Poker Channel launched in March 2005 as the world’s first and now largest TV channel dedicated to gaming. It broadcasts to 16 million households in 17 European territories, with a leading presence in France, Germany, Scandinavia, the Netherlands and Spain. The Channel aims to become the TV channel of choice for poker fans in every European territory. The Channel owns Europe’s largest library of poker programming, with over 600 hours of premium poker content and attracts around 1 million unique viewers a month. The Channel also operates www.PokerChannelEurope.com, a leading provider of on-demand programming and news for gaming fans worldwide.
PokerHeaven.com launched in March 2005 and grew to become the second largest operator on the International Poker Network (IPN) by March 2007. PokerHeaven.com aims to provide the best localisation, customer service and VIP management across Europe. The business has built a broad geographic customer base, benefiting from local support from a large country manager network covering 14 territories. The site is available in 10 different European languages and offers a range of exclusive game-management tools unique to the IPN. These include “The Player Zone”, which enables players to check their rake, playing activity, promotional status and emails, the IPN’s only fully-automated Sit and Go Leagues, and from this March “The Player Tracker”, which will enable players to replay every hand in real time and benefit from poker tracker tools.