Marketing to Mobile Sports Betting Players
According to Juniper Reports, mobile players dropped around $20 billion in 2011 and that number is expected to grow five fold by 2017 but you don’t have to wait until then to see results. Big online sportsbooks like Paddy Power are already seeing as many as a third of their players downloading mobile apps.
That means that now is the time to start going after the mobile sports betting market.
Finding and converting these mobile players will likely involve a bit of tweaking to your current marketing plans, but the rewards are worth the effort. Here are a few tips for getting a piece of this lucrative market.
Get in the Mobile Mindset
Mobile players are impulse players who are, in all likelihood, engaged in other activities like drinking and shopping while placing wagers. They’re not interested in jumping through a lot of hoops to get in on the action; they want to bet now.
And because they’re going to be a bit more tech-savvy than traditional players, mobile bettors skew a bit younger. So don’t be afraid to try out some edgier market campaigns to grab their attention.
Find Mobile Friendly Operators
In a recent CAP Webinar Kyoogi.com founder Henrik Mandal pointed out how some, seemingly, mobile-friendly operators make it pretty tough for mobile players to make deposits on the fly. Finding out this information in advance is good for you and your players.
There’s no reason to lose mobile players because they have to wait to get to desktop to make their deposits.
If there’s one social network that’s built for converting mobile players, it’s got to be Twitter. Not only is Twitter is positively teeming with sports talk, handicappers and hardcore fans, it’s got a huge mobile user base. According to a recent report, as many as 60% of Twitter’s 140 million users are accessing it from mobile devices.
Whether you’re targeting cricket bettors in India or college football fans in the Deep South, you’ll find them on Twitter. These folks are the perfect target for live betting promotions during big games and matches.
Just remember that establishing a presence on Twitter is going to take some time. Unlike e-mail marketing, converting players from Twitter requires a steady drumbeat of promotions and interactions.
While your efforts to convert mobile players should definitely focus on new players, that shouldn’t come at the expense of your current players. That means including plenty of informational content about how mobile betting works in your e-mail newsletters and blogs.
Mobile sports betting is here to stay and offers gaming affiliates a crack at a huge new group of players. It’s a market that’s growing rapidly, but isn’t fully established, so now is the time to test out your mobile sports betting marketing plan.
How are you marketing your sports content to mobile players? Share your tips and tricks in the comments section below.