Marketing to Mobile Sports Betting Players
In the past, the concept of promoting your offers on mobile was only a novelty. Back then, everybody was just testing and no one really knew how big the mobile market could actually get…and whether it can be profitable over the long haul.
And then, there was an explosion of mobile devices such as smartphones and tablets, and all of a sudden, every person is basically doing everything on their mobile device.
As a result of the mobile explosion, gambling affiliates now have access to sports betting players all around the world.
So, if you’re ready to expand your reach apart from the sport betting websites you run, going mobile is the way to do it. Just keep these tips in mind once you get started:
1. Ease of Use
Betting on mobile should be as easy as placing a bet online.
Remember, your audience does not want to navigate all around the site just to place a bet. Opening the mobile app or site, they just want to place their bets easily and smoothly. Direct them where they want to go.
2. Live Betting
Give your audience the availability of live betting or placing a sports bet in real-time. If you don’t, you are missing the whole point of launching a mobile campaign. One of the ultimate reasons why you’re going mobile is to provide the audience with convenience in sports betting, so do just that and point them in the right direction.
3. Sports Betting Bonuses
Entice users to try your site’s mobile version by offering exclusive mobile offers. Sports betting bonuses always attracts users, after all, who doesn’t like free stuff? Once the users delight in your offers and bonuses, they won’t hesitate coming back and even spreading the word. For affiliates, this is often a foolproof technique to get user attention.
4. Secure Transactions
By far, one of the most important aspects of running a mobile marketing campaign for sports betting websites is to guarantee secure transactions at all times.
As an affiliate, encourage users to try the sports betting sites you are affiliated with through assuring them that the site is safe and secure.
5. Work on Tracking
Now that you know the tips on how to attach users and direct them to your affiliate sites, you need to make sure that you’re also tracking mobile app downloads and from which devices the users are coming. Use this data to analyze how you should move forward with your mobile marketing campaign.
Mobile sports betting may be a whole new ball game for you, but you need to dive in. It makes your playing field bigger to earn more commissions and also enables you to be more creative with your marketing approach.