Marketing Predictions for 2015 and Beyond
We’ll All Go Native
Native advertising is the infomercial of the online marketing world and its day has definitely arrived.
The concept here is pretty simple. Advertisers pay web sites to run brand-centric, or brand-sponsored content that’s actually relevant to end-users. This could be as simple as an online poker company sponsoring a preview of the WSOP on a poker news site.
What makes native advertising a winner for everyone involved is that it serves two masters. Publishers get to publish content that promotes their brand, while end-users get content that actually delivers value.
In a world where content really matters, native advertising rides the line between promotional and actual content.