Marketing Lesson We Learned in 2012

Lesson #3 – Social Signals Matter
This year we all learned that there’s no getting around it, social signal matter. Google values those organic shares in a big way because they’re tough to fake. The more interaction you can get from your social networks, the better off you’ll be.
Besides being active on Twitter and Facebook, 2012 taught affiliates that sharable content matters, too. Handing out free e-books, case studies, infographics and videos and making them easy to share should be on every affiliate’s to-do list.