Marketing In 2011: What We Learned
Use Fresh, Original Content
Due to the onslaught of algorithm updates spun by Google, sites stuffed with keywords and other spammy tactics are now falling off the ranking ladder. Websites that contain fresh information and provide original content that is focused and reader-friendly will stay in good standing on the SERP’s. Adding improvements to further optimize your site; i.e. good alt tags on images, etc., is a bonus.