Marketing In 2011: What We Learned
Create Email Campaigns
Like mobile marketing, email campaigns are powerful marketing tools. Be sure to write effective, spam-free subject lines, address the recipient by name (first and last if possible), offer deals—perks for new subscribers, “Thank You” bonuses for loyal users—and always provide excellent content. Also, test your emails for open rates, click rates, bounce rates, etc., and adjust your campaign accordingly.