9 February 2009 (London, UK) – Lyceum Media’s annual Fire & Ice party was again a highlight of January’s annual industry gathering London. iGaming executives, operators, affiliates and suppliers knew they were in for something sensational as they were welcomed to London’s trendy Camden Town by the massive Fire & Ice icon cheekily projected on the Camden Lock Bridge. The party really didn’t get started until they passed Babylonian fire jugglers and received a personal welcome from pro belly dancer Solariss and her albino Python Sheba. But the real stars of the party were the event sponsors and the 1,500 guests that made the iGaming industry’s largest annual social gathering a roaring success.
Event Producers and Lyceum Media Directors Jodie Thind and Michael Caselli thank all the sponsors – AsianLogic, CryptoLogic, Asian Poker Tour, Cake Poker Network, Boss Media, Bluff Europe and Lyceum Media for making Fire & Ice 2009 a night to remember.
Hosted at the uber-fashionable Gilgamesh, Fire & Ice’s unique talent line up included the award winning human beatboxer The PeteBox, professional belly dancers with their exotic props, themed stilt walkers, henna tattoo artists, fire performers and the industry’s own SEO guru and DJ talent Bob Rains. Partiers were given a CD with samples from The PeteBox and Bob Rains to help them re-live the night.
Quotes About Fire & Ice 2009:
Jeff Mann, Marketing Director, AsianLogic and headline sponsor: “To say that our guests really enjoyed themselves would be an understatement. Put simply it was a great party and I am sure the industry will be talking about it for months to come. My only worry now is how the talented team at Lyceum can organize an even better event next year!”
Loyal Lyceum Partier, Harry Lang: "That was the best party yet! A brilliant venue, top entertainment and as ever the eclectic, irascible, and up for it gaming crowd – fantastic!"   
Mery Blomqvist, Head of Marketing & PR for Boss Media, and host of the Boss Media VIP dinner party in the Babylon Lounge:  "By far the best Boss Media VIP Party ever from various perspectives including invited VIPs and stakeholders. From a brand-building point of view, the event reflected very well on our company values with regards to excellence in execution. Thanks to Lyceum for producing this tailor-made event and exceeding our expectations – from the smallest details of branded drink menus and superior food experience to the genuine venue."
The Cake Poker team and host of the Cake Poker Chefs:  The Fire&Ice party is always the hallmark event of the IGE convention-and this year was certainly no different. Besides being a party to talk about throughout the rest of 2009, it’s a great way to build new business relationships, in a more causal environment. We were delighted by the location and the turnout, and are already looking forward to next year’s party. We hope that everyone who attended the party got to enjoy their “piece of the Cake” served by our beautiful Cake girls.
Click Here for Fire & Ice 2009 Photos.
For further information about this year’s event or to discuss sponsorship opportunities for next year’s event, please contact:
Jodie Thind, Managing Director
Lyceum Media, iGaming PR & Events
+44 (0) 207 976 6469
About Fire & Ice (www.lyceummedia.com/fireandice)
Lyceum Fire & Ice is the largest and most decadent social event on the iGaming entertainment calendar. It brings online gambling executives, operators, affiliates, media and suppliers together to a unique informal environment, which epitomizes an industry that is on the cutting edge of digital entertainment. Now in its eighth year, Fire&Ice is produced by London iGaming PR and events specialists Lyceum Media (www.LyceumMedia.com).
About AsianLogic (ALOG) (www.asianlogic.com)
AsianLogic (AIM: ALOG) is a leading online and land-based gaming company focused on the Asia-Pacific markets. Listed on the AIM market of the London Stock Exchange, it operates several online casino and online poker brands and is engaged in the development, operations and marketing of peer-to-peer gaming, Asian-themed games, and sports betting. The Company also owns the Asian Poker Tour, a premier live poker tournament.
The Company also maintains a corporate advisory team specialising in the gaming sector which is an active investor in gaming-related businesses as well as providing consultancy and analytical services. It enjoys strong commercial relationships with leading gaming providers including Playtech and LVS.
About CryptoLogic (www.cryptologic.com)
Known for integrity and innovation, CryptoLogic Limited is a world-leading, blue-chip public developer and supplier of Internet gaming software.   WagerLogic Limited, a wholly-owned subsidiary of CryptoLogic, is responsible for the licensing of CryptoLogic software and services to licensees that offer their games around the world to non-U.S. based players.
About The Cake Poker Network (www.cakepokernetwork.net)
The Cake Poker Network caters to a select group of partners; ones that uphold its company values and that require a more tailored service rather than a standard “out of the box” solution.  Whether you are looking to add poker to your existing site or upgrade your current poker offering, the Cake Poker Network will position you to succeed by providing a wide range of customizable services and solutions to fit your requirements. Your success is ensured by their Flexibility, Liquidity and Integrity. Their philosophy towards you is simple: Offer world class solutions to world class partners.
About Lyceum Media (www.lyceummedia.com)
Lyceum Media is a full service public relations firm working exclusively in iGaming and brings its clients the benefit of an unparalleled understanding of the sector, its key players and its goings on.  Lyceum Media’s end to end PR and Events solutions is suitable for any company looking to exploit their unique assets and maximize their potential in the iGaming sector.
About Boss Media
Boss Media AB is one of the world’s leading independent software providers of complete online gaming & entertainment solutions within Poker, Bingo, Casino, Gaming management systems and Instant games. Licensees are offered systems for customized gaming, entertainment, integrated payment and operator-related services. Boss Media part is a majority-owned subsidiary of GTECH; the leading gaming technology and services company – and can furthermore provide online and retail products & services in the areas of Sports Betting, Server Based Interactive Video Terminals and White label end-to-end services.

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