Link Building Basics
How Does A Search Engine Determine The Value of a Link?
Although not proven, you can bet a search engine ranks these factors when determining a link:
- Linkbacks from authority sites
- Proper use of anchor text
- Popularity within a certain topic or community
- Popularity across the Internet as a whole
- The sites you link to are also quality sites like your own
Learn How To Assess the Value of Links: How to determine the value of a link before you start acquiring new ones.