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How Does A Search Engine Determine The Value of a Link?

Although not proven, you can bet a search engine ranks these factors when determining a link:

  • Linkbacks from authority sites
  • Proper use of anchor text
  • Popularity within a certain topic or community
  • Popularity across the Internet as a whole
  • The sites you link to are also quality sites like your own

Graph via SEOmoz

Learn How To Assess the Value of Links: How to determine the value of a link before you start acquiring new ones.

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