LeoVegas entering US market in NJ via Caesars
LeoVegas will be entering the lucrative New Jersey online casino market in Q1 2022 thanks to a deal with Caesars Entertainment. It’s an arrangement that will significantly raise Leo Vegas’ US profile, while giving Caesars a major boost in the growing US regulated online casino market.
Under the terms of the deal, LeoVegas will bring online casino games to the New Jersey market using its Rhino platform. Rhino currently supports 60 casino games, as well as a sports betting capabilities, and is recognized by 30 online payment processors.
LeoVegas should find plenty of players for its titles in the New Jersey market, which is one of the most active in the United States. Last year casino games pulled in over $1 billion in revenue from Garden State players.
Gustaf Hagman, Group CEO LeoVegas praised the deal in a press release saying, “We are proud to finally be able to share our plans to establish ourselves in the USA. We think the time and partner are right to launch ‘The King of Casino’ in the USA. The American market has immense growth potential, and players are just now discovering online gaming. In the USA, too, we will focus on what we are best at – offering an innovative, world-class gaming experience directly in mobile phones. Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage.”
The deal is still subject to approval by New Jersey gaming regulators, but LeoVegas officials expect to be fully operational sometime in early 2022.