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One of the most important facets of running a casino affiliate business is setting up your site properly. The following list presents 7 core pages that every affiliate site should have, to please both Google (SEO) and regular visitors (player retention and profits).

1. About


This is the most basic page you can create on any website. More than that, this is actually the most popular page on most sites. Quite simply, after browsing a site for a while, people get interested in who’s the author and what the story of the site is.

When you create an About page, you’re sending the message that you’re open about what you’re doing and you’re not trying to hide anything – a big credibility booster.

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