One trend has been the same post Penguin, Panda, as well as whatever non-intimidating animal Google decides to name its next big update, keyword density and its value to SEO has been on the decline. If your understanding of keyword and keyphrase densities needs a little brush up, read the very brief explanation on the Wiki.

Of course a keyphrase density algorithm has been embedded in the narrow minded-brains of Google-bot spiders for some time. One should ask, “So how is it possible to rank better for a particular keyword without stuffing it and eventually being penalized for having a density that is too high?” If I didn’t put it in the title would you have guessed that you already know the answer? You were taught these principles at a very young age, so why don’t we start writing for the readers instead of writing with keywords in mind? In short, the money. The following is how to do both and will discuss the question I forced upon you in a bit more detail.

1. The part of speech that substitutes for nouns or noun phrases and designates persons or things asked for, previously specified, or understood from the context.*

2. Any of the words within this part of speech, such as he or whom.

Using natural language in all of your writing is extremely important for sustainable optimization. Imagine recording a conversation between two high level casino executives about their business, and then typing it out word for word. How many times do you think you will see the word “casino” replaced with the words here, there, it, etc. What we are looking at in the preceding definition is: *understood from the context with no pun intended.

Instead of: Affiliate marketing to a new demographic is difficult. Affiliates need to learn how to use natural sounding language when marketing to new demographics in order to perform well.

Replace with: Affiliate marketing to a new demographic is difficult. We need to learn how to use natural sounding language when marketing to them in order to perform well.

Here is a way to manage your keywords with a simple technique. With your article in front you, search the document for the keyword you are trying to rank for and start replacing it with pronouns and other commonly used variants of grammar found in normal conversation.  Keeping in mind where your demographic is located is also very important because a proper dialect matters when targeting your efforts, so read your work aloud! Now you have a smaller k/w density while maintaining relevance.

When you are done editing it, read it to someone or something else again and gauge their reaction. Does your audience get bored after the first paragraph? Cut to the chase with more pronouns creating a more natural sounding language while still reinforcing your subject matter. Can they tell you what your keywords are after the first few sentences? Get used to using more pronouns or never rank well in the long term. Does the door swing shut from the hot air coming out of your mouth because there is no one around to read to? Think about using natural language.

Author: Jared Bates

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