Churchill Downs

Every year horse racing fans lay down right around $100 million in bets on the Kentucky Derby. That’s a sizable chunk of cash and, since horse betting is perfectly legal in the United States, the Run for the Roses offers up a huge pool of potential conversions.

North American horse racing’s biggest event is all set for Saturday, May 4 at 6:24 p.m. (EST), so it’s not too late to get in on the action. Here are a few tips for last minute Derby content and promotions.

Twitter, Twitter, Twitter

Twitter is one of the best mediums for promoting sports betting content of any kind and the Kentucky Derby is no exception.

Don’t be shy about Tweeting out your Derby links at anyone who’s mentioning the race at all. Hash tags like #kentuckyderby and #runfortheroses are already heating up and and should be going crazy on race day.

Kentucky Derby Parties

There’s no question that Kentucky Derby parties are more popular than ever, for example, Denver, Colorado hosts a huge event called The Denver Derby. This party sells out every year and, like most of these events, has its own Twitter feed.

Events like this are held all over the country and are packed with people who have no idea that betting on the Derby online is, indeed, legal. Point these folks in the direction of a landing page aimed at beginners and good things could happen.

If nothing else, pushing out horse racing FAQs that answer questions like, “What are Kentucky Derby future odds 2013?” can definitely drive some traffic.

Interacting with race fans online, and discussing the latest Kentucky Derby odds on social media and getting in on the excitement is great way of getting your links out there.

It’s Not Too Late

The Run for the Roses is one of the few times Americans can legally bet online and it’s a good chance to introduce yourself to some new gaming demographics. Derby promotions can be a one day effort, so it’s definitely not too late to start.

Kentucky Derby Affiliate Promotions

Twin Spires Affiliates – As the official affiliate program of Churchill Downs, Twin Spires carries a lot of weight with all kinds of horse racing fans. Twin Spires works on a sliding scale CPA plan and has been well received in the affiliate community.

Are you promoting Kentucky Derby betting? Share your tips and trick in the comments section below.


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